Market Research

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Gibsons Custom Research

We develop the research brief working with professional market research companies that are regarded as the best in their field to provide you with qualitative and quantitative results on which to base your business decisions. 

We interpret research results. This forms a key part in building business strategy, sales and marketing strategy and recommendations in feasibility studies. We ensure you get the best results from the research undertaken. 
Research options are unlimited and are tailored to client needs. 
Examples of common research undertaken:

Customer Research
Research is undertaken to identify the perceived strengths and weaknesses and the level of satisfaction in terms of the Products and Services offered by clients in terms of:
  • The level and quality of customer service,
  • Product/Service Quality,
  • Price Positioning,
  • Perceived Value, and
  • Range of Existing Services offered.
This defines the client’s Unique Selling Proposition.
This defines the basis of client’s Sales & Marketing Strategies.

Competitor Research
Research is undertaken to determine the perceived strengths and weaknesses of our client’s direct competitors. 
 
This confirms the client’s Unique Selling Proposition.
This confirms the basis of client’s Sales & Marketing Strategies.
 
Target Markets – Product Research
Research is undertaken to determine:- 
  • The level of demand or potential demand for specific Products and Services,
  • Who and where the demand is likely to come from.

This research can be used to test new product or service offerings in current markets or test acceptance within new markets.

Market Research will provide valuable input into decision making.
  • Effective targeting of Sales & Marketing strategies and plans
  • Content of Promotional Material
  • New Product Development
  • Entry into New Markets
  • Location of New Factories

Put research to work in your business

 

From our Customers

Since we began working with Gibsons, we have been able to develop and maintain a much clearer direction for the future of our business.

– Robin Sellar MD Sicada Fire & Safety

Contact Us

Phone (07) 3025 3220
 
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