Gibsons JBS’ Core Purpose

To solve client problems
by providing specialist business strategy
and management consulting advice.

The client is paramount

We give our clients great value for money and great service.
The client is always right even when they are wrong.
We care for all of our clients: ourselves, our team and our customers.
We believe that if we look after our clients they will look after us.

Involvement by our people

We believe in all of our people thinking of themselves as pivotal components of this business.
Each person plays a crucial role to ensure that our clients always receive timely and relevant information
and quality advice.
There is only one best way to operate—all of us working together.
We do our own thinking as a company. We don’t let other companies do it for us.
The ultimate truth in having a successful business is: There is no ultimate truth.

Equality and egalitarianism

We promote from within.
Everyone does their own menial tasks. We employ intelligent people to do real work, not menial tasks
delegated downwards.
Work should be fun and challenging.
Fun is an essential part of our company.

We take total responsibility for our own success

We all know our purpose, see our vision, set our goals and have a plan to achieve them.
We select the right people, know their purpose, measure their achievement of that purpose and provide
incentives accordingly.
We believe what gets rewarded gets done.
We promote and reward the right behaviour and make the right decisions even if it hurts.
Company Philosophy

We believe in being profitable

We accept that unless Gibsons JBS is consistently profitable it cannot pay our salaries,
incentives or dividends.
We keep our organisational structure simple, lean and flat.

We believe in our advertising slogans

We believe in providing quality and timely advice to our clients.
We want to create competitive advantage for our clients.
We pride our independence and stand on our assessments.
In marketing, perception is reality and we have one chance to make a first impression.

Company values

The values of Gibsons JBS underpinning the performance of our people are:

All company dealings (inside and outside the company) are done with honesty
and integrity. Clients and team members are treated with openness and fairness in all matters. We believe in hard effective work and suitable rewards for that commitment. We are all members of the same global team. We support each other, regardless
of which small team we belong to. We consider the safety, security and well-being of our people to be paramount. Excessive bureaucracy and ‘sacred cows’ are avoided in all areas at all times. We believe in our business processes and always follow them. Individual personalities make this company work. We are individual people—with
different backgrounds, experiences and personalities—the sum of which creates this
dynamic organisation. We respect the community in which we live and operate and endeavour to leave
the world a ‘better place’.